ActiveCampaign
Advanced marketing automation platform with CRM.
Updated on
Our verdict
ActiveCampaign delivers advanced automation and CRM features, including robust segmentation and visual workflows, with pricing starting at $15/month. However, there is no explicit guarantee of GDPR compliance or EU-based data hosting, which limits suitability for French users prioritizing data sovereignty.
Pricing
| Plan | Contacts | /mo | /yr |
|---|---|---|---|
| Starter | 1,000 | $15 | $180 |
| Plus | 1,000 | $49 | $588 |
| Pro | 1,000 | $79 | $948 |
| Enterprise | 1,000 | $145 | $1,740 |
Depending on monthly vs annual billing, the price may vary — see the vendor’s site.
Pricing verified on
Pros
- Advanced visual automation and premium segmentation
- Large range of e-commerce integrations (1000+)
- SMS and WhatsApp integrated into automation workflows
- Multichannel marketing support, including landing pages
- Native integrated CRM
Cons
- No transparent mention of GDPR or EU servers
- No classic free plan (only a trial)
- Pricing in USD, less accessible to French/European SMBs
- French language support? To be verified (site available in FR, but support not specified)
Features
Feature coverage
13/14 tracked features covered
- Covered
- 13
- Partial
- 1
- A/B testing
- ✓
- API
- ✓
- Visual automation
- ✓
- Deliverability
- ✓
- AI email editor
- ✓
- Forms & pop-ups
- ✓
- E-commerce integrations
- 1000+ apps
- Landing pages
- ✓
- Contact/send limits
- Variables selon tarifs, dès 1 000
- Free plan
- Essai seulement
- GDPR & EU servers
- À vérifier
- Segmentation
- ✓ (limitée à premium selon plan)
- SMS marketing
- ✓
- French support
- À vérifier
About
ActiveCampaign stands out with advanced marketing automation and integrated CRM functionalities. Features like A/B testing, AI editing, e-commerce integrations, and transactional follow-up are all present, but there is no clear information regarding GDPR compliance or EU hosting. Pricing starts at $15/month with no classic free plan, limiting trial accessibility.